Project Tag: Branding

Visual Identity and website

Le Directeur is a consulting agency focused on hotels, restaurants, tourism and entertainment. The brand of the experts has David Ferreira — the directeur — in charge of the first contact with the target audience. With over 20 years of experience in the hotel business in Porto, David and his team of experts aim to reach both single business owners as well as established businesses and market players already within the agency’s field of operations.

 

Porto’s stores facades, storefronts, and the signs that identify them are the major inspiration for the graphic identity of Le Directeur. The horizontality of the signs is represented in the proportions of the logo and on the brand stationary. The typography, expressive and respectfully customized, is the key point of the identity that, with a simple detail at the end — the apostrophe — connects the dots and allows the brand to unravel actionable recognition in all its variants and areas of expertise. The identity is the result of many subtle details combined. The elegant, serious blue, usually associated with tourism and hotels, is the identity’s main color and is backed up on specific occasions by orange — a contrasting color — that, by its vibrant and stimulating quality, allows Le Directeur to communicate directly to people.

1para1 brand

1para1 presents itself as one of the most disruptive communication concepts the agency provided to the studio until today, combining its function as a pharmacy with a new crossover between an online store and a service platform for door-to-door product distribution. Enhancing the unquestionable fact that this brand it is simultaneously a new service, a product for the consumer and a product as a service for the physical pharmacy. The name is simple, concise and explicit, straightforward and easy to understand, just like the interaction it promotes with its universal audience.

There is a direct relationship between who needs it and the brand, the entity that makes it happen. This proximity is at the base of the creation of all the elements, making this a complex project — specifically the graphic identity —, imposing a universal flexibility of elements between the clarity of regular shapes, the difference in between them and the regular space left to use, creating this unique language.

The strategy created for the brand amplifies the communication and enhances core brand values such as convenience, the immediate response, and the multitude of choices the product range provides.

1para1 presents as its biggest factors of distinction, the speed and the agility of range for the delivery of its products. This is the service that is more than an online store, it’s also an extension of the physical pharmacies themselves, allowing them to create a very particular empathy with the consumer and to reach different target audiences. This broader range of segmentation is personified in the brand strategy by the creation of the 04 brand characters.

Fábrica de Cervejas Portuense e Nortada Publication 5/5

The story around the stories
From what exists in the project Fábrica de Cervejas Portuense and Nortada® we know part of it, because only a part is shown. The whole, that one includes one thousand and one drawings: the brands, the identities, the space, the communication concepts, the intentions, the technical drawings and even the studium® author’s tenacity.
The attachment is the fifth chapter of this journey, the joy that comes from the method, from inspiration and above all, from the certainties that bring life to the project. Thank you for follwing us.

Fábrica de Cervejas Portuense e Nortada Publication 4/5

Brands communication
To make it talk, to make it communicate. Expounding, expressing and bringing to these two brands, their own reality and more, that space which is born when they intersect. That is exactly what this chapter represents: the versatility and scale of this project that even in the way it is exposed, shows its genuineness.
To say is the fourth chapter of this journey, the moment when the intentions become real and the brands communicate in a wide range of media. A direct relationship between creating and exposing. Enjoy.

Fábrica de Cervejas Portuense e Nortada Publication 3/5

The identities
How do we design two completely different entities, that also aim complementary goals? We show you everything; from the moment that we decided our approach to the brand materialization as a visual result.
To see is the third chapter of this journey, the one that discovers the power of commitment and timelessness. Enjoy.

49er World Championships

49er is a light vessel manned by people who hang on the trapezes to counterbalance the sail zone. It’s characterized by an extremely fast boat and requires excellent technique and coordination among the crew to navigate safely and quickly. 49er became an Olympic class since 2000.
For the World Championships, studium® developed a graphic identity based in the deconstruction of the forms as if they were a whole, as it happens in a boat of that class.

2017 Event

Porto Vascular Conference is a conferences event that deals with the diagnosis and treatment of abdominal aortic aneurysms, peripheral arterial diseases, chronic venous diseases, venous thromboembolic diseases and carotid stenosis in accordance with international recommendations and consensus documents. The list of speakers and participants include renowned national and international experts.

Celebrating PVC’s fifth edition, studium® redesigned the identity of the event, focusing more on its target audiences, both scientific and student communities. Aiming to associate the event’s image with international reference events with a more festive character, studium® envisioned “the festival” approach, making Porto Vascular Conference the celebration of scientific knowledge.

Graphic Identity

aPsi — associação de Psicologia da UMinho (University of Minho’s Psychology Association) is an association providing psychology services to the community and results from a partnership between the University of Minho, through the School of Psychology and Social Action Services, and the Municipal Councils of Braga and Guimarães, given its proximity to the local community.

studium® aimed to give the brand its own personality, while keeping its link with UMinho. Based on simple squared grid, aPsi communicates and establishes its own brand equity, making it recognizable and accessible to all.