Project Tag: Communication

Digital Tourist Guide

Guia-me is an innovative digital product aimed at tourism, sports, gastronomy, experiences, among others.

Its flexibility allows for the creation of personalised itineraries, whether they are aimed at the end customer or an institutional customer or partner.

This product is highly effective in communicating personalised experiences, combining operational simplicity (intuitive use) and exclusivity of results (each user has an itinerary dedicated to them).

Efficiency, creativity and practicality together in one solution. A database (not publicly visible) that gathers all types of information is created and organised according to the interests of the promoting entity.

The following steps summarise the process of creating a personal customised itinerary: creating a database, communicating the link to access the form, filling the form and checking the results in a customised itinerary. The following steps summarise the process of creating an institutional customised itinerary: creating a database, selecting the contents to display and checking the results in a customised itinerary

is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterized by a constant critic of the models of developing project. 

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

These two arms are specialized development paths, related to the critique of each project and the content creation ecosystem. This way, we provide a complete approach to the communication and creative production systems. This is an ecosystem that unifies strategy, criticism and results.

Digital dossier for real estate investment

The digital dossier is a flexible and customisable tool designed to showcase and promote properties on the real estate market. It is, essentially, a website with several tools and types of content that present a real estate project.

The base layout of the digital dossier contains several typologies of content, like images, videos, 3d models, area charts and other kinds of visual aids to present the property. All of it can be totally rearranged and customised in a way that suits the needs of each project, ensuring a solid and dynamic platform which can easily be updated with new content whenever needed.
The main goal of this tool is to differentiate a real estate project using the advantages of an easily accessible and interactive website.

is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterized by a constant critic of the models of developing project. 

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

These two arms are specialized development paths, related to the critique of each project and the content creation ecosystem. This way, we provide a complete approach to the communication and creative production systems. This is an ecosystem that unifies strategy, criticism and results.

Singular São João da Madeira

The project, called ‘Collective Housing Building in São João da Madeira’, starts with an architectural project which, due to its size and relevance, involves branding, visual identity and a real estate dossier. These elements result in the creation of a strategy that materialised in various digital and printed communication supports

The real estate dossier (an online platform) has a strong digital component that allows the integration of text modules, images and tables, as well as updating content according to the needs of the client, developer or project. It is also possible to adapt the platform for print and download. 

The branding and graphic identity developments create context by referencing the location, São João da Madeira, and allow the communication model to be replicated for architectural projects in other locations. The main language is Portuguese, which is a distinctive factor compared to competitors who favour English.

is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterized by a constant critic of the models of developing project. 

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

Visual Identity + website

The project consists of looking for a visual signature, a representation of the person, rather than a brand. A visual symbol that identifies Fernando as an analyst. This digital signature is implemented in various digital communication media and asserts itself as the representation of the analyst, absorbing all the premises of art direction and visual language, in an expression that takes as its inspiration the imagery of Human Design.
These communication objectives are also achieved through a website that offers a light, continuous screen experience and reinforces trust with the target audience.

The visual identity for Fernando Cruz is used in two main media: the website, the main tool, and social networks, which seek to direct new customers to the site. Thus, a signature and an icon are developed, used in reduced formats (profile photo on social media, for example).
The signature is dynamic and in constant movement, expanding and contracting in a subtle oscillating movement that evokes the lightness of the website design, designed for a fluid and continuous experience.
The icon is a simplified visual representation of the visual identity and is made up of different layers with various levels of meaning. This element serves as a motto or emblem, living on its imperfect, organic graphic expression – an analogy for the nature of Being and the journey towards one’s essence.
Chromatically, the identity is punctuated by a palette made up of neutral tones that suggest tranquillity, balance and a highlight colour that subtly evokes the colour of the 7th chakra (pink/purple), associated with the integration of an individual’s physical, mental, emotional and spiritual dimensions.

is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterized by a constant critic of the models of developing project. 

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

These two arms are specialized development paths, related to the critique of each project and the content creation ecosystem. This way, we provide a complete approach to the communication and creative production systems. This is an ecosystem that unifies strategy, criticism and results.

Visual Identity

Nogueira e Ribeiro’s identity redesign is an opportunity not only to evolve its visual identity but also to create new brand communication bases, by means of innovative arguments that boost both national and international communication.

The evolution of Nogueira e Ribeiro’s visual identity takes place on two ways: branding and graphic design. The graphic assets of the new art direction are directly related to steel, both in terms of the sturdiness of the shapes and the colour tones used.
In terms of branding, the designation was created to boost Nogueira e Ribeiro’s message, making it stand out in the market and creating the basis for international communication.
In addition, the website was improved to become a working and consulting tool for both clients and employees.
It is through all these elements that Nogueira e Ribeiro’s visual identity is consolidated, with new communication channels, work tools and brand arguments.

is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterized by a constant critic of the models of developing project. 

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

These two arms are specialized development paths, related to the critique of each project and the content creation ecosystem. This way, we provide a complete approach to the communication and creative production systems. This is an ecosystem that unifies strategy, criticism and results.

Visual Identity

The brand and design of DOMODOMO’s visual identity is born from the reference of the original restaurant, DOMO. The creation of the new brand is accompanied by the opening of its restaurant, and focuses on the relationship between the two, ensuring, at the same time, their complete autonomy.

The DOMODOMO visual identity is characterized for as a mimic of the original DOMO identity, and uses elements like:

Square
Represented with a contour line, which frames the letters that make up the name DOMODOMO.

Typography
Poppins font, highly geometric and compact, is used to build the logo, creating a coherent typographic set, of great legibility and formal simplicity. The name is distributed in 02 lines of text, which make up D O + M O. This composition maintains a harmonious balance due to the size and similarity of the letters.

Color
The visual identity color system uses blue as the main color, this blue that unfolds into four other shades of blue, two darker and two lighter.

Design
The design of the logo reflects the overlapping of the original composition of DOMO’s visual identity, from which a displacement is made in a downward direction and left > right.

is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterised by a constant critic of the models of developing project. 

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

These two arms are specialised development paths, related to the critique of each project and the content creation ecosystem. This way, we provide a complete approach to the communication and creative production systems. This is an ecosystem that unifies strategy, criticism and results.

Rarissime: label and packaging

The proposal for the label and packaging design of the Quinta da Sequeira’s RARISSIME Red Wine 2017 aims to create the art direction and apply it to different communication media, representing the product. This edition has a wine value of great relevance to the farm and presents itself as a strong portfolio item for the client.

This wine is characterized by some unique characteristics, namely its fortuitous production, with high quality grapes and the favorable environmental context of the year 2017, providing a wine of extraordinary quality, rare and of great commercial value.

The creative development consists in designing the label and its packaging for 01 and 03 bottles. The graphic strategy takes the wine and the geographical surroundings as main visual references, thus ensuring a solid graphic language deeply connected to the wine, and its local context.

is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterised by a constant critic of the models of developing project. 

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

These two arms are specialised development paths, related to the critique of each project and the content creation ecosystem. This way, we provide a complete approach to the communication and creative production systems. This is an ecosystem that unifies strategy, criticism and results.

Media Communication

The communication of SACV (Angiology and Vascular Surgery Service), one of São João Hospital’s services, was developed in order to ensure the standardization of all communication materials of the service.

As there cannot be a visual identity, due to hierarchical relationships with the visual identity of the Hospital de São João, a simple graphic system that unifies communication is proposed. This communication system is based on the simple premise of the representation of the “V” of vascular, through a visual simplification of the form. In this simplification, composed of two intersecting bands, the area where they overlap is highlighted through different chromatic intensities, as if it were a prism. This representation, associated with the blue colour that permeates all the supports, is directly linked to the idea of veins that cross and that, when referring to venous blood, are represented through the colour.

is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterized by a constant critic of the models of developing project. 

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

These two arms are specialized development paths, related to the critique of each project and the content creation ecosystem. This way, we provide a complete approach to the communication and creative production systems. This is an ecosystem that unifies strategy, criticism and results.

Umbrella brand

WNDER is the ability to wander, to wonder, to be amazed, to fall in love with a brand, with a view and with Madeira’s visiting experience. That’s exactly what AMMP and studium developed, a brand new name for an umbrella structure, based on a series of hotels located in Madeira, Portugal.

The proposal is mainly a system, it is an opportunity to insert and include imagery and other visual or conceptual elements, that concern the “blank” space W_NDER. That space can provide a linguistic approach based on fonethic or semanthic. It also can provide a variety of representations such as tipographic symbols, emojis, color, sound or even photography.

This project is of a very elastic and potential interaction with its audience, since it can be related with emotions (ex. to wander in Madeira), sensations (ex. to wonder about its beauty) and many other concepts. WNDER is also characterized by its easy integration with a wide range audience – from english based countries, to german based ones. This name is universal, it is emotional, it is clear even though its provocative blank space. Check out the name creation process with the video teaser. I wonder how many seconds will it take for you to fall in love 😉

2022 Activity Plan

A COTEC Portugal – Associação Empresarial para a Inovação é uma associação privada sem fins lucrativos constituída em Abril de 2003 na sequência de uma iniciativa do então Presidente da República Portuguesa, Jorge Sampaio. Esta iniciativa teve o apoio do Primeiro-Ministro e recebeu a adesão de um conjunto de empresas cujo valor acrescentado bruto global representava, em 2002, cerca de 18% do PIB nacional. Desde o início da sua actividade que o cargo de Presidente da Assembleia-Geral é ocupado pelo Presidente da República em exercício.

Com a missão de «promover o aumento da competitividade das empresas localizadas em Portugal, através do desenvolvimento e difusão de uma cultura e de uma prática de inovação, bem como do conhecimento residente no país», a COTEC conta com o apoio dos seus Associados e das instituições do Sistema Nacional de Inovação (SNI) para a concretização dos seus objectivos, através da realização de iniciativas em várias áreas.

studium . é o estúdio criativo focado na interpolação de áreas como arquitetura, design de comunicação e produto. Com base no Porto, é um espaço com uma forte componente criativa e autoral. É a casa do Sérgio Miguel Magalhães, uma das mentes mais proeminentes do nosso tempo, com múltiplos e originais projetos em arquitetura, design gráfico, design web, design de produto, fotografia e literatura. O Sérgio é também um ávido estruturalista, evoluindo constantemente a sua forma unificadora e específica de criação de conteúdo criativo a que chama de Sistema Metodológico.

O studium resulta da seleção e ambição de uma equipa profissional multidisciplinar e complementar que se dedica ao desenvolvimento de projetos focados no mote an assertive blend of rigorous vision, passion and oddity. Arquitetos e designers alinhados por uma metodologia e prática disciplinada, altamente competente num ambiente caracterizado pela constante crítica aos modelos tradicionais de fazer projeto.As a starting point and basis of analysis are the already existent communication materials, that through their previously defined structure and intentions provide crucial information for the development of a new approach to the project.
The art direction focuses on the access to the information and snappiness of the content, taking shape in a brochure that excels on its accessibility and clear reading strongly influenced by movements such as classicism, iluminism and humanism, it revolves around key-concepts like: readability; scale; hierarchy.

Dashboard

Studium’s Dashboard by studium . creative studio

The dashboard is a tool that presents the most relevant indicators in the development of studium projects. The integration of graphs and other systematized information allows immediate reading to the user.

It is a tool that allows internal management and daily monitoring of the objectives related to each of the projects concerned.

An analysis and criticism of the existing design was developed and improvements in the design, experience and most importantly, functionality were proposed.

Studium’s Dashboard by studium . creative studio

studium . is the creative studio focused on interpolation of areas such as architecture, communication design and product. Based in Porto, it is a space with a strong creative and authorial component. It is home for Sérgio Miguel Magalhães, one of the most prominent minds of our time, with multiple and original projects in architecture, graphic design, web design, product design, photography and literature. Sérgio is also an avid structuralist, constantly evolving his unifying and specific form of creative content creation which he calls the Methodological System.

The studium has created an aggregator platform enables centralisation and clear identification of all services, products, brand and activities of the Terra Bona Nature & Vineyard. The brand is an aggregator, a collection of all the offers and stories that the Terra Bona Nature & Vineyard has to offer. The graphic representation is the bracket – a signal used to represent an emsamble – gain visual prominence. The photography is the most impactful visual argument of the website and for that and a photografic art direction that guarantees illustrative coherence of the brand’s discourse. The website present an intuitive structure and graet flexibility for users. It’s possible to access different contents – contextual and iteractive.

studium results of a selection and ambition of a professional multidisciplinary and complementar team that dedicates itself to the development of projects focused an assertive blend of rigorous vision, passion and oddity mojo. Architects and designers aligned by a methodology and disciplined practice, highly competent in an environment characterized by its constant criticism of traditional models of design.

FRICON Digital Catalogue + Microsite by studium . creative studio

studium generated the basis for two complementary projects, intrinsically linked to the interpolated vision of the creative practice :

AMMP – brand and management agency
and
PTMade – production house

These two studium arms are specialized development vehicles related to the criticism of each project and the content creation ecosystem. This way we provide a complete notion of communication and creative production systems. A complete process, an ecosystem that unifies strategy, criticism and result.

Visual identity

Vet ao Domicílio by studium . creative studio

Vet ao Domicílio é um serviço de medicina veterinária ao domicílio na área do grande Porto, focado no atendimento personalizado e caracterizado por uma atitude focada no bem estar emocional e físico do animal. Com todos os recursos necessários à prática da medicina veterinária e o bónus do serviço personalizado, este modelo de cuidado é comunicado através de uma linguagem gráfica focada no movimento e na acessibilidade.

A linguagem gráfica, materializada num equilíbrio entre elementos gráficos e direção de arte fotográfica personalizada, foca-se acima de tudo na acessibilidade. Este foco é visível tanto na landing page, com botões de acção em destaque que incitam a um contacto direto com o serviço, como na própria identidade e nos suportes de comunicação, onde se utiliza uma versão do logótipo que inclui o contacto telefónico. Também é comunicado o movimento, através da sobreposição sequencial de elementos gráficos, da utilização de animação em diversos suportes e, acima de tudo, na própria estrutura do logótipo, que trabalha a tipografia numa composição dinâmica que evoca a mobilidade do serviço.

studium . é o estúdio criativo focado na interpolação de áreas como arquitetura, design de comunicação e produto. Com base no Porto, é um espaço com uma forte componente criativa e autoral. É a casa do Sérgio Miguel Magalhães, uma das mentes mais proeminentes do nosso tempo, com múltiplos e originais projetos em arquitetura, design gráfico, design web, design de produto, fotografia e literatura. O Sérgio é também um ávido estruturalista, evoluindo constantemente a sua forma unificadora e específica de criação de conteúdo criativo a que chama de Sistema Metodológico.

O studium resulta da seleção e ambição de uma equipa profissional multidisciplinar e complementar que se dedica ao desenvolvimento de projetos focados no mote an assertive blend of rigorous vision, passion and oddity. Arquitetos e designers alinhados por uma metodologia e prática disciplinada, altamente competente num ambiente caracterizado pela constante crítica aos modelos tradicionais de fazer projeto.

Website

Terra Bona Nature & Vineyards . Website

The Terra Bona Nature & Vineyard is a family project that includes wine tourism (enotourism), experiences and wine production, located in the Laurisilva forest in Madeira. Focus on wine prodution, it assumes a commitment between production and environment.

The studium has created an aggregator platform enables centralisation and clear identification of all services, products, brand and activities of the Terra Bona Nature & Vineyard. The brand is an aggregator, a collection of all the offers and stories that the Terra Bona Nature & Vineyard has to offer. The graphic representation is the bracket – a signal used to represent an emsamble – gain visual prominence. The photography is the most impactful visual argument of the website and for that and a photografic art direction that guarantees illustrative coherence of the brand’s discourse. The website present an intuitive structure and graet flexibility for users. It’s possible to access different contents – contextual and iteractive.

studium . is the creative studio focused on interpolation of areas such as architecture, communication design and product. Based in Porto, it is a space with a strong creative and authorial component. It is home for Sérgio Miguel Magalhães, one of the most prominent minds of our time, with multiple and original projects in architecture, graphic design, web design, product design, photography and literature. Sérgio is also an avid structuralist, constantly evolving his unifying and specific form of creative content creation which he calls the Methodological System.

studium results of a selection and ambition of a professional multidisciplinary and complementar team that dedicates itself to the development of projects focused an assertive blend of rigorous vision, passion and oddity mojo. Architects and designers aligned by a methodology and disciplined practice, highly competent in an environment characterized by its constant criticism of traditional models of design.

studium generated the basis for two complementary projects, intrinsically linked to the interpolated vision of the creative practice :

AMMP – brand and management agency
and
PTMade – production house

These two studium arms are specialised development vehicles related to the criticism of each project and the content creation ecosystem. This way we provide a complete notion of communication and creative production systems. A complete process, an ecosystem that unifies strategy, criticism and result.

Madeira’s Collection

Madeira’s Collection

The strategic desire to increase the visibility of the island of Madeira, through the initiative of the immense projects that make up the entrepreneurial fabric of the Madeiran community, is responsible for the careful extension of the original brand and its recognized values.

This is the right time to show that what is ours is indeed valuable. This is the right time for the private sector to show its value, in a voice that leaves the mute aside and assumes itself as the great prospect, the great force that promotes the best there is, on this beloved island of Madeira.

The brand is a collection of Madeira brands.
The curatorship positions awareness of the region and its products.
The associated relationship of the products materializes the compulsive attitude of collecting with a regular, exemplary and activating service of provenance.
Through a cycle of product export and import of interests, a connection with the consumer is drawn through his future visit to the island.

The identity is personalized due to its reference to folklore and structural roots of its culture.
It is the flowers, the geographical position, the colours and a symmetrical heart that defines, by the exception the belonging, the ‘S.
The identity that is multiplied in the variants of those who aggregate information, be it the brand of those who are part of the collection, or the products that symbolize Madeira.
Flexible, youthful, fresh, present, characteristic, singular, lively. This is Madeira’s Collection.

by studium . creative studio

Euroshop 2020

FRICON Euroshop 2020 – studium developed FRICON‘s stand for Euroshop 2020, with the intent of starting a new era for the brand’s communication.

The moment was chosen to present the new product line (CLS), a key piece that inspired a new approach to a fair’s stand.

A new catalogue was also designed, following the stand’s art direction.

studium proposed a radical approach to the stan by presenting only one featured product – the CLS line. All the other equipments were displayed on a vertical wall as a second, different, moment of exhibition.

The art direction, inspired by the northern lights (aurora borealis), affected not only the development of the stand and its cenography, with the play on lights and membrane, but also in the catalogue design.

FRICON  Euroshop 2020.

studium . is the creative studio focused on interpolation of areas such as architecture, communication design and product. Based in Porto, it is a space with a strong creative and authorial component. It is home for Sérgio Miguel Magalhães, one of the most prominent minds of our time, with multiple and original projects in architecture, graphic design, web design, product design, photography and literature. Sérgio is also an avid structuralist, constantly evolving his unifying and specific form of creative content creation which he calls the Methodological System.

 

studium results of a selection and ambition of a professional multidisciplinary and complementar team that dedicates itself to the development of projects focused an assertive blend of rigorous vision, passion and oddity mojo. Architects and designers aligned by a methodology and disciplined practice, highly competent in an environment characterized by its constant criticism of traditional models of design.

 

studium generated the basis for two complementary projects, intrinsically linked to the interpolated vision of the creative practice :

 

AMMP – brand and management agency
and
PTMade – production house

These two studium arms are specialized development vehicles related to the criticism of each project and the content creation ecosystem. This way we provide a complete notion of communication and creative production systems. A complete process, an ecosystem that unifies strategy, criticism and result.