Communication Archives

Digital Tourist Guide

Guia-me is an innovative digital product aimed at tourism, sports, gastronomy, experiences, among others.

Its flexibility allows for the creation of personalised itineraries, whether they are aimed at the end customer or an institutional customer or partner.

This product is highly effective in communicating personalised experiences, combining operational simplicity (intuitive use) and exclusivity of results (each user has an itinerary dedicated to them).

Efficiency, creativity and practicality together in one solution. A database (not publicly visible) that gathers all types of information is created and organised according to the interests of the promoting entity.

The following steps summarise the process of creating a personal customised itinerary: creating a database, communicating the link to access the form, filling the form and checking the results in a customised itinerary. The following steps summarise the process of creating an institutional customised itinerary: creating a database, selecting the contents to display and checking the results in a customised itinerary

is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterized by a constant critic of the models of developing project.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

These two arms are specialized development paths, related to the critique of each project and the content creation ecosystem. This way, we provide a complete approach to the communication and creative production systems. This is an ecosystem that unifies strategy, criticism and results.

2026 Communication

Singular São João da Madeira

The project, called ‘Collective Housing Building in São João da Madeira’, starts with an architectural project which, due to its size and relevance, involves branding, visual identity and a real estate dossier. These elements result in the creation of a strategy that materialised in various digital and printed communication supports

The real estate dossier (an online platform) has a strong digital component that allows the integration of text modules, images and tables, as well as updating content according to the needs of the client, developer or project. It is also possible to adapt the platform for print and download.

The branding and graphic identity developments create context by referencing the location, São João da Madeira, and allow the communication model to be replicated for architectural projects in other locations. The main language is Portuguese, which is a distinctive factor compared to competitors who favour English.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

Visual Identity + website

The project consists of looking for a visual signature, a representation of the person, rather than a brand. A visual symbol that identifies Fernando as an analyst. This digital signature is implemented in various digital communication media and asserts itself as the representation of the analyst, absorbing all the premises of art direction and visual language, in an expression that takes as its inspiration the imagery of Human Design.
These communication objectives are also achieved through a website that offers a light, continuous screen experience and reinforces trust with the target audience.

The visual identity for Fernando Cruz is used in two main media: the website, the main tool, and social networks, which seek to direct new customers to the site. Thus, a signature and an icon are developed, used in reduced formats (profile photo on social media, for example).
The signature is dynamic and in constant movement, expanding and contracting in a subtle oscillating movement that evokes the lightness of the website design, designed for a fluid and continuous experience.
The icon is a simplified visual representation of the visual identity and is made up of different layers with various levels of meaning. This element serves as a motto or emblem, living on its imperfect, organic graphic expression – an analogy for the nature of Being and the journey towards one’s essence.
Chromatically, the identity is punctuated by a palette made up of neutral tones that suggest tranquillity, balance and a highlight colour that subtly evokes the colour of the 7th chakra (pink/purple), associated with the integration of an individual’s physical, mental, emotional and spiritual dimensions.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

App SAMS SBN

The SAMS SBN App presents itself as a new solution, convenient and accessible to all SAMS users and beneficiaries. In this way, everyone can enjoy the services provided by this institution.

The project started from the need for the brand to grow and adapt to the digital environment, in particular by integrating with new digital tools such as the app.

For that reason, the aim was to make it as simple, accessible and personal as possible, while creating a new foundation for communication, art direction and the brand toolkit.

Visually, the app is very progressive and at the same time familiar. All the elements of the layout have been designed to ensure comfortable viewing and reading. There is a home page from which you can access the main pages and functions of the app. The navbar, which is always present, makes it easy to navigate to the relevant pages.

The conceived version is just a starting point for this tool and will evolve and naturally integrate new pages and features as the brand evolves.

is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterised by a constant critic of the models of developing project.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

These two arms are specialised development paths, related to the critique of each project and the content creation ecosystem. This way, we provide a complete approach to the communication and creative production systems. This is an ecosystem that unifies strategy, criticism and results.

2023 Event Proposal

A transformação do fecho do ciclo dos 10 anos do evento, numa oportunidade de evolução da direção de arte e das ferramentas digitais, é o grande argumento deste projeto. Através da estratégia criativa e da linguagem visual renovada, o evento ganha um novo ímpeto, capaz de se direcionar e adaptar aos diferentes momentos de comunicação do evento. São propostas soluções flexíveis, focadas exclusivamente no público alvo bem como na necessidade de desenvolver plataformas de utilização intuitiva e simplificada. A partir dos meios, criar eixos de inovação.

A diferenciação da marca PVC acontece entre dois motivos diferentes: a marca (institucional, permanente, estável) e o evento (atividade, ocasional, cíclico). Um elemento de especial importância é a grelha, que por um lado serve de base para a criação dos suportes de comunicação e por outro reforça a flexibilidade da estratégia criativa.
A tipografia é também um dos elementos de distinção entre o contexto marca (institucional), tendo uma leitura mais pesada, através da utilização preferencial de maiúsculas. Já o contexto evento (atividade) absorve uma leitura mais leve e dinâmica, através da utilização preferencial de minúsculas.
A comunicação da marca reflete uma proximidade com o público alvo através da aplicação do sistema de identidade visual aos suportes de comunicação do evento.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

Visual Identity

The brand and design of DOMODOMO’s visual identity is born from the reference of the original restaurant, DOMO. The creation of the new brand is accompanied by the opening of its restaurant, and focuses on the relationship between the two, ensuring, at the same time, their complete autonomy.

The DOMODOMO visual identity is characterized for as a mimic of the original DOMO identity, and uses elements like:

Square
Represented with a contour line, which frames the letters that make up the name DOMODOMO.

Typography
Poppins font, highly geometric and compact, is used to build the logo, creating a coherent typographic set, of great legibility and formal simplicity. The name is distributed in 02 lines of text, which make up D O + M O. This composition maintains a harmonious balance due to the size and similarity of the letters.

Color
The visual identity color system uses blue as the main color, this blue that unfolds into four other shades of blue, two darker and two lighter.

Design
The design of the logo reflects the overlapping of the original composition of DOMO’s visual identity, from which a displacement is made in a downward direction and left > right.

is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterised by a constant critic of the models of developing project.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

Rarissime: label and packaging

The proposal for the label and packaging design of the Quinta da Sequeira’s RARISSIME Red Wine 2017 aims to create the art direction and apply it to different communication media, representing the product. This edition has a wine value of great relevance to the farm and presents itself as a strong portfolio item for the client.

This wine is characterized by some unique characteristics, namely its fortuitous production, with high quality grapes and the favorable environmental context of the year 2017, providing a wine of extraordinary quality, rare and of great commercial value.

The creative development consists in designing the label and its packaging for 01 and 03 bottles. The graphic strategy takes the wine and the geographical surroundings as main visual references, thus ensuring a solid graphic language deeply connected to the wine, and its local context.

is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterised by a constant critic of the models of developing project.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

Special Reserves

Development of two wrapping references – ‘Escondido’ and ‘Homenagem’ – for special wine varietals from Quinta da Sequeira. This pieces involve the product, in order to partially hide it / reveal it.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

Liga de Portugal Headquarters Signage

O projeto consiste no desenvolvimento de um sistema de sinalética para a nova sede da Liga Portugal. Tendo como ponto de partida o projeto de arquitetura para o espaço, a proposta studium apresenta-se como um sistema simples, identificável e, acima de tudo, em total uníssono com o edifício, acrescentando-lhe novas camadas de comunicação.

São propostas três peças de sinalética base : o expositor vertical, a peça de parede e a placa de sala. Cada uma destas peças representa uma escala de intervenção, grande média e pequena.

O expositor vertical, de grande escala, é baseado no hexágono como motivo gráfico e conjuga diferentes tipos de transparência e cor para comunicar os espaços e identificar os pisos do edifício.

A peça de parede, de média escala, trabalha diferentes jogos de luz para comunicar, interagindo com o espaço em redor através de contrastes entre luz e sombra.

Por último, a placa de sala, de pequena escala, identifica espaços concretos, sendo portanto a peça mais simplificada de todo o sistema.

A junção destes três elementos é essencial para a navegação no espaço e comunica uma narrativa fortemente apoiada no desenho do edifício, potenciando a experiência de qualquer visitante dentro do espaço.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

2022 catalogue

FRICON is a company specialized in the creation, development, production and commercialization of refrigeration and freezing equipment, ice cream freezers and beverage refrigerators. Studium’s proposal involves the development of the product catalogues for 2022, based on the 2021 catalogue, previously designed, and conceptually based on the aurora borealis.

Umbrella brand

WNDER is the ability to wander, to wonder, to be amazed, to fall in love with a brand, with a view and with Madeira’s visiting experience. That’s exactly what AMMP and studium developed, a brand new name for an umbrella structure, based on a series of hotels located in Madeira, Portugal.

The proposal is mainly a system, it is an opportunity to insert and include imagery and other visual or conceptual elements, that concern the “blank” space W_NDER. That space can provide a linguistic approach based on fonethic or semanthic. It also can provide a variety of representations such as tipographic symbols, emojis, color, sound or even photography.

This project is of a very elastic and potential interaction with its audience, since it can be related with emotions (ex. to wander in Madeira), sensations (ex. to wonder about its beauty) and many other concepts. WNDER is also characterized by its easy integration with a wide range audience – from english based countries, to german based ones. This name is universal, it is emotional, it is clear even though its provocative blank space. Check out the name creation process with the video teaser. I wonder how many seconds will it take for you to fall in love 😉

Xperience 4.0 Pamphlet

COTEC Portugal is a non-profit organisation founded in April 2003. Under the Advantage 4.0 project, COTEC Portugal launched the Xperience 4.0 initiative to instruct professionals and accelerate the innovation cycle, through experimental development, production, rapid prototyping and industrialization.

To communicate the Xperience 4.0 initiative was developed a media support to be handed out during COTEC Innovation Summit, whose theme is ‘Ponto de Inflexão X’. A pamphlet that for its format (slender), for its folding scheme (that eases the touch, opening and closing) and for its design, assures a tactil and sensorial experience, that matches the theme of the initiative with its communication supports. This project’s graphic concept uses the ‘X’ as the identitary icon of the initiative, with a strong presence on the design and expression of the pamphlet. The closed pamphlet is presented in a highly agile format, of easy handling and even archiving. The cover and back-cover, both shorter than the other flaps promote its opening and closing. The outer part of the pamphlet works as a poster that identifies the initiative and conveys the concept related to the ‘X’.

Panfleto Xperience 4.0 is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterized by a constant critic of the models of developing project.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

Identity #06

studium’s participation in Concéntrico 08 is a double intervention in Quinta do Seixo and Viña Lanciano. A journey between two places and two eras is created through a monumental route that evokes classicism.

A reflection about contemporaneity, anchored on the perception of classic sins and virtues. A symbolic representation of moral principles through material and matter as substances of criticism. Wine and consumerism as both, conditions and deviations. A travel dispositif enabling a connection between present and past times. The metaphorical narrative about how in classic times wine was the way to escape reality and navigate madness, and how the popular cult of consumerism provides the same inebriant state to humanity.

The Moral of Virtues and Sins is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterized by a constant critic of the models of developing project.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

Visual Identity and Communication

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

2021 Catalogue

FRICON . 2021 Catalogue by studium . creative studio

FRICON is a company whose specialty is to create, develop, produce and commercialize of refrigeration and freezing equipment, ice cream freezers and beverage refrigerators.
The studium proposal involves the development of the product catalogs for 2021, using the previously designed 2020 catalog as the starting point.

The 2021 catalog follows the approach and art direction defined for the 2020 catalogue. The year 2021 also marks the 45th anniversary of FRICON, so that moment served as a motto for
a new interpretation of the catalog’s cover design, evolving the existing art direction. Light is the main argument for graphic communication and is explored from a figurative perspective and focused on the commemorative message.

The materialization of the commemoration is represented by the creation of an additional flap, an extension of the back cover, which, through folding and external fitting, guarantees a new level of interaction and reading not found in the previous version. This flap, when opened, reveals a section that allows the insertion of a commemorative text that marks the date and allows the reader a high level of immersion.

studium . creative studio is the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterized by a constant critic of the models of developing project.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

Platform

SPACV . 20th Anniversary Congress by studium . creative studio:

SPACV’s 20th Congress is, due to its special nature, the ideal moment for the introduction of a new art direction for the Society. Signalling the Society’s 20th Anniversary, it’s a unique moment in the timeline of its annual events.

Due to the COVID-19 pandemic, the Congress was postponed to 2021. In its place a webinar was held to mark the date. This forced the repositioning of the physical event, which was now admittedly the celebration of the Society’s 20th anniversary.
The SPACV’s 20th Anniversary Congress is assumed as a punctual and isolated moment in all editions of the Congress, marking a turning point, a new approach and the beginning of a new phase in the life of SPACV.
The graphic language is characterized by the balance between the new art direction proposal and the communication established by SPACV between 2017 and 2019, in order to ease the changes and accustom its members to a new image.
This balance leads to the opening of communicative possibilities, allowing the differentiation between institutional communication and specific communication of certain events.

SPACV . 20th Anniversary Congress is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterized by a constant critic of the models of developing project.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

Dashboard

Studium’s Dashboard by studium . creative studio

The dashboard is a tool that presents the most relevant indicators in the development of studium projects. The integration of graphs and other systematized information allows immediate reading to the user.

It is a tool that allows internal management and daily monitoring of the objectives related to each of the projects concerned.

An analysis and criticism of the existing design was developed and improvements in the design, experience and most importantly, functionality were proposed.

Studium’s Dashboard by studium . creative studio

studium . is the creative studio focused on interpolation of areas such as architecture, communication design and product. Based in Porto, it is a space with a strong creative and authorial component. It is home for Sérgio Miguel Magalhães, one of the most prominent minds of our time, with multiple and original projects in architecture, graphic design, web design, product design, photography and literature. Sérgio is also an avid structuralist, constantly evolving his unifying and specific form of creative content creation which he calls the Methodological System.

The studium has created an aggregator platform enables centralisation and clear identification of all services, products, brand and activities of the Terra Bona Nature & Vineyard. The brand is an aggregator, a collection of all the offers and stories that the Terra Bona Nature & Vineyard has to offer. The graphic representation is the bracket – a signal used to represent an emsamble – gain visual prominence. The photography is the most impactful visual argument of the website and for that and a photografic art direction that guarantees illustrative coherence of the brand’s discourse. The website present an intuitive structure and graet flexibility for users. It’s possible to access different contents – contextual and iteractive.

studium results of a selection and ambition of a professional multidisciplinary and complementar team that dedicates itself to the development of projects focused an assertive blend of rigorous vision, passion and oddity mojo. Architects and designers aligned by a methodology and disciplined practice, highly competent in an environment characterized by its constant criticism of traditional models of design.

FRICON Digital Catalogue + Microsite by studium . creative studio

studium generated the basis for two complementary projects, intrinsically linked to the interpolated vision of the creative practice :

AMMP – brand and management agency
and
PTMade – production house

These two studium arms are specialized development vehicles related to the criticism of each project and the content creation ecosystem. This way we provide a complete notion of communication and creative production systems. A complete process, an ecosystem that unifies strategy, criticism and result.

Digital Catalogue and Microsite

FRICON Digital Catalogue + Microsite by studium . creative studio

The great influence on this project is the proposal
for the FRICON stand at Euroshop 2020, developed by the studium.
The proposal is directly linked to a new art direction, already applied to the physical catalogue.

FRICON Digital Catalogue + Microsite by studium . creative studio

studium generated the basis for two complementary projects, intrinsically linked to the interpolated vision of the creative practice :

AMMP – brand and management agency
and
PTMade – production house

Euroshop 2020

FRICON Euroshop 2020 – studium developed FRICON‘s stand for Euroshop 2020, with the intent of starting a new era for the brand’s communication.

The moment was chosen to present the new product line (CLS), a key piece that inspired a new approach to a fair’s stand.

A new catalogue was also designed, following the stand’s art direction.

studium proposed a radical approach to the stan by presenting only one featured product – the CLS line. All the other equipments were displayed on a vertical wall as a second, different, moment of exhibition.

The art direction, inspired by the northern lights (aurora borealis), affected not only the development of the stand and its cenography, with the play on lights and membrane, but also in the catalogue design.

FRICON Euroshop 2020.

studium . is the creative studio focused on interpolation of areas such as architecture, communication design and product. Based in Porto, it is a space with a strong creative and authorial component. It is home for Sérgio Miguel Magalhães, one of the most prominent minds of our time, with multiple and original projects in architecture, graphic design, web design, product design, photography and literature. Sérgio is also an avid structuralist, constantly evolving his unifying and specific form of creative content creation which he calls the Methodological System.

studium results of a selection and ambition of a professional multidisciplinary and complementar team that dedicates itself to the development of projects focused an assertive blend of rigorous vision, passion and oddity mojo. Architects and designers aligned by a methodology and disciplined practice, highly competent in an environment characterized by its constant criticism of traditional models of design.

studium generated the basis for two complementary projects, intrinsically linked to the interpolated vision of the creative practice :

AMMP – brand and management agency
and
PTMade – production house