Identity #06

studium’s participation in Concéntrico 08 is a double intervention in Quinta do Seixo and Viña Lanciano. A journey between two places and two eras is created through a monumental route that evokes classicism.

A reflection about contemporaneity, anchored on the perception of classic sins and virtues. A symbolic representation of moral principles through material and matter as substances of criticism. Wine and consumerism as both, conditions and deviations. A travel dispositif enabling a connection between present and past times. The metaphorical narrative about how in classic times wine was the way to escape reality and navigate madness, and how the popular cult of consumerism provides the same inebriant state to humanity.

The Moral of Virtues and Sins is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterized by a constant critic of the models of developing project. 

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

These two arms are specialized development paths, related to the critique of each project and the content creation ecosystem. This way, we provide a complete approach to the communication and creative production systems. This is an ecosystem that unifies strategy, criticism and results.

Visual Identity and Communication

studium’s participation in Concéntrico 08 is a double intervention in Quinta do Seixo and Viña Lanciano. A journey between two places and two eras is created through a monumental route that evokes classicism.

A reflection about contemporaneity, anchored on the perception of classic sins and virtues. A symbolic representation of moral principles through material and matter as substances of criticism. Wine and consumerism as both, conditions and deviations. A travel dispositif enabling a connection between present and past times. The metaphorical narrative about how in classic times wine was the way to escape reality and navigate madness, and how the popular cult of consumerism provides the same inebriant state to humanity.

The Moral of Virtues and Sins is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterized by a constant critic of the models of developing project. 

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

These two arms are specialized development paths, related to the critique of each project and the content creation ecosystem. This way, we provide a complete approach to the communication and creative production systems. This is an ecosystem that unifies strategy, criticism and results.