Arquétipo Award – 3rd edition

As a conclusion to the research process for the MASTER Arquétipo award, studium was at the Concreta fair to present the PEG.GO prototype. You can find the product catalogue here.

proposal description
The proposal meets contemporary needs for flexibility and adaptation by presenting more than a product, a system.

PEGGO is thus a system of design, choice and decision, where creativity, play and answering questions yet to be formulated are the creative operators.

When we think of a multifunctional partition, we have an expectation of the functions that this piece will fulfil.

In the case of the PEGGO system, this dynamic is completely reversed.
Our most basic expectation of the piece is that it can accommodate certain functions and spatial organisation.

It’s natural to think that this same piece can receive additional elements that support these primary functions, such as being able to support, display or suspend other elements using certain accessories. In this way, other uses are allowed, whether in a domestic or professional environment.

But the inversion of the logic of use arises in the way that the functional dynamic is directed towards a system of other pieces and, as components of a more comprehensive system of elements, configures other pieces and other uses and so on.

Instead of receiving expectations, it emits a set of possibilities that lead to expected and unexpected uses.

A partition that is intended to be part of a bookcase, a desk or an acoustic booth is in itself a new relationship between design, the user and the useful life of a product.

It goes beyond a transformation mechanism and sees itself as a blank canvas available to its user.

research development process and results
This period of research is now complete.

More than 30 solutions have been developed from the initial partition and the system of standardised solutions.
However, at the root of this process is the unpredictability of use by the user.

In other words, research can move in the direction of the user themselves and the solutions that the use of the solution may demonstrate.

Research provides for this design on the imponderable in both the user and the industry. In the user because the appropriation of use will teach me new and unexpected things, and in industry because the technical system’s ability to adapt to markets and consumers is total.

In terms of materials, there is a clear commitment to ecology and innovation in the circular economy, where any material that is structurally stable and can be laminated into sheets and perforated to the core is accepted for mass production.

There are no limits except mentality and creativity.

And there the industry has to match the creative potential of the solutions. It’s a shared responsibility that both the author and the producer have towards society. An economistic and conformist attitude will not be the answer to the necessary advances.

the experience and career opportunity of obtaining a Master’s Research Award
An award in this field is no longer a new experience for me.

The issues of the project and design process in a research environment are simple to identify because there is a clear need to justify innovation and originality on the basis of valid and current arguments.

Sustainability and flexibility are only practicable by admitting disciplinary responsibility within and beyond the field of architecture. this critical thinking relates the robust structures of design to society and industry and assumes that a conformist approach will not suffice.

This award recognises the need to apply a divergent practice to architecture and design, where industry can only play its role as a medium through which to disseminate this position on our built habitat.

This award, but above all the people I work with and the group experiences in each situation, confirm that a career dedicated to a divergent way of thinking is possible and impactful enough to be more than a profession and position itself as a vocation to be part of a better world.

Photos © Egídio Santos / OASRN
Video © Miguel C. Tavares / OASRN

Euroshop 2020

FRICON Euroshop 2020 – studium developed FRICON‘s stand for Euroshop 2020, with the intent of starting a new era for the brand’s communication.

The moment was chosen to present the new product line (CLS), a key piece that inspired a new approach to a fair’s stand.

A new catalogue was also designed, following the stand’s art direction.

studium proposed a radical approach to the stan by presenting only one featured product – the CLS line. All the other equipments were displayed on a vertical wall as a second, different, moment of exhibition.

The art direction, inspired by the northern lights (aurora borealis), affected not only the development of the stand and its cenography, with the play on lights and membrane, but also in the catalogue design.

FRICON  Euroshop 2020.

studium . is the creative studio focused on interpolation of areas such as architecture, communication design and product. Based in Porto, it is a space with a strong creative and authorial component. It is home for Sérgio Miguel Magalhães, one of the most prominent minds of our time, with multiple and original projects in architecture, graphic design, web design, product design, photography and literature. Sérgio is also an avid structuralist, constantly evolving his unifying and specific form of creative content creation which he calls the Methodological System.

 

studium results of a selection and ambition of a professional multidisciplinary and complementar team that dedicates itself to the development of projects focused an assertive blend of rigorous vision, passion and oddity mojo. Architects and designers aligned by a methodology and disciplined practice, highly competent in an environment characterized by its constant criticism of traditional models of design.

 

studium generated the basis for two complementary projects, intrinsically linked to the interpolated vision of the creative practice :

 

AMMP – brand and management agency
and
PTMade – production house

These two studium arms are specialized development vehicles related to the criticism of each project and the content creation ecosystem. This way we provide a complete notion of communication and creative production systems. A complete process, an ecosystem that unifies strategy, criticism and result.

2017 Event

Porto Vascular Conference is a conferences event that deals with the diagnosis and treatment of abdominal aortic aneurysms, peripheral arterial diseases, chronic venous diseases, venous thromboembolic diseases and carotid stenosis in accordance with international recommendations and consensus documents. The list of speakers and participants include renowned national and international experts.

Celebrating PVC’s fifth edition, studium® redesigned the identity of the event, focusing more on its target audiences, both scientific and student communities. Aiming to associate the event’s image with international reference events with a more festive character, studium® envisioned “the festival” approach, making Porto Vascular Conference the celebration of scientific knowledge.