The project, called ‘Collective Housing Building in São João da Madeira’, starts with an architectural project which, due to its size and relevance, involves branding, visual identity and a real estate dossier. These elements result in the creation of a strategy that materialised in various digital and printed communication supports
The real estate dossier (an online platform) has a strong digital component that allows the integration of text modules, images and tables, as well as updating content according to the needs of the client, developer or project. It is also possible to adapt the platform for print and download.
The branding and graphic identity developments create context by referencing the location, São João da Madeira, and allow the communication model to be replicated for architectural projects in other locations. The main language is Portuguese, which is a distinctive factor compared to competitors who favour English.
is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterized by a constant critic of the models of developing project.
studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:
AMMP – brand and management agency
and
PTMade – production house