Project Tag: Icon

Visual Identity

The brand and design of DOMODOMO’s visual identity is born from the reference of the original restaurant, DOMO. The creation of the new brand is accompanied by the opening of its restaurant, and focuses on the relationship between the two, ensuring, at the same time, their complete autonomy.

The DOMODOMO visual identity is characterized for as a mimic of the original DOMO identity, and uses elements like:

Square
Represented with a contour line, which frames the letters that make up the name DOMODOMO.

Typography
Poppins font, highly geometric and compact, is used to build the logo, creating a coherent typographic set, of great legibility and formal simplicity. The name is distributed in 02 lines of text, which make up D O + M O. This composition maintains a harmonious balance due to the size and similarity of the letters.

Color
The visual identity color system uses blue as the main color, this blue that unfolds into four other shades of blue, two darker and two lighter.

Design
The design of the logo reflects the overlapping of the original composition of DOMO’s visual identity, from which a displacement is made in a downward direction and left > right.

is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterised by a constant critic of the models of developing project. 

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

These two arms are specialised development paths, related to the critique of each project and the content creation ecosystem. This way, we provide a complete approach to the communication and creative production systems. This is an ecosystem that unifies strategy, criticism and results.

2021 Catalogue

FRICON . 2021 Catalogue by studium . creative studio

FRICON is a company whose specialty is to create, develop, produce and commercialize of refrigeration and freezing equipment, ice cream freezers and beverage refrigerators.
The studium proposal involves the development of the product catalogs for 2021, using the previously designed 2020 catalog as the starting point.

The 2021 catalog follows the approach and art direction defined for the 2020 catalogue. The year 2021 also marks the 45th anniversary of FRICON, so that moment served as a motto for
a new interpretation of the catalog’s cover design, evolving the existing art direction. Light is the main argument for graphic communication and is explored from a figurative perspective and focused on the commemorative message.

The materialization of the commemoration is represented by the creation of an additional flap, an extension of the back cover, which, through folding and external fitting, guarantees a new level of interaction and reading not found in the previous version. This flap, when opened, reveals a section that allows the insertion of a commemorative text that marks the date and allows the reader a high level of immersion.

studium . creative studio is the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterized by a constant critic of the models of developing project.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

These two arms are specialized development paths, related to the critique of each project and the content creation ecosystem. This way, we provide a complete approach to the communication and creative production systems. This is an ecosystem that unifies strategy, criticism and results.

Dashboard

Studium’s Dashboard by studium . creative studio

The dashboard is a tool that presents the most relevant indicators in the development of studium projects. The integration of graphs and other systematized information allows immediate reading to the user.

It is a tool that allows internal management and daily monitoring of the objectives related to each of the projects concerned.

An analysis and criticism of the existing design was developed and improvements in the design, experience and most importantly, functionality were proposed.

Studium’s Dashboard by studium . creative studio

studium . is the creative studio focused on interpolation of areas such as architecture, communication design and product. Based in Porto, it is a space with a strong creative and authorial component. It is home for Sérgio Miguel Magalhães, one of the most prominent minds of our time, with multiple and original projects in architecture, graphic design, web design, product design, photography and literature. Sérgio is also an avid structuralist, constantly evolving his unifying and specific form of creative content creation which he calls the Methodological System.

The studium has created an aggregator platform enables centralisation and clear identification of all services, products, brand and activities of the Terra Bona Nature & Vineyard. The brand is an aggregator, a collection of all the offers and stories that the Terra Bona Nature & Vineyard has to offer. The graphic representation is the bracket – a signal used to represent an emsamble – gain visual prominence. The photography is the most impactful visual argument of the website and for that and a photografic art direction that guarantees illustrative coherence of the brand’s discourse. The website present an intuitive structure and graet flexibility for users. It’s possible to access different contents – contextual and iteractive.

studium results of a selection and ambition of a professional multidisciplinary and complementar team that dedicates itself to the development of projects focused an assertive blend of rigorous vision, passion and oddity mojo. Architects and designers aligned by a methodology and disciplined practice, highly competent in an environment characterized by its constant criticism of traditional models of design.

FRICON Digital Catalogue + Microsite by studium . creative studio

studium generated the basis for two complementary projects, intrinsically linked to the interpolated vision of the creative practice :

AMMP – brand and management agency
and
PTMade – production house

These two studium arms are specialized development vehicles related to the criticism of each project and the content creation ecosystem. This way we provide a complete notion of communication and creative production systems. A complete process, an ecosystem that unifies strategy, criticism and result.

Madeira’s Collection

Madeira’s Collection

The strategic desire to increase the visibility of the island of Madeira, through the initiative of the immense projects that make up the entrepreneurial fabric of the Madeiran community, is responsible for the careful extension of the original brand and its recognized values.

This is the right time to show that what is ours is indeed valuable. This is the right time for the private sector to show its value, in a voice that leaves the mute aside and assumes itself as the great prospect, the great force that promotes the best there is, on this beloved island of Madeira.

The brand is a collection of Madeira brands.
The curatorship positions awareness of the region and its products.
The associated relationship of the products materializes the compulsive attitude of collecting with a regular, exemplary and activating service of provenance.
Through a cycle of product export and import of interests, a connection with the consumer is drawn through his future visit to the island.

The identity is personalized due to its reference to folklore and structural roots of its culture.
It is the flowers, the geographical position, the colours and a symmetrical heart that defines, by the exception the belonging, the ‘S.
The identity that is multiplied in the variants of those who aggregate information, be it the brand of those who are part of the collection, or the products that symbolize Madeira.
Flexible, youthful, fresh, present, characteristic, singular, lively. This is Madeira’s Collection.

by studium . creative studio

1para1 brand

1para1 presents itself as one of the most disruptive communication concepts the agency provided to the studio until today, combining its function as a pharmacy with a new crossover between an online store and a service platform for door-to-door product distribution. Enhancing the unquestionable fact that this brand it is simultaneously a new service, a product for the consumer and a product as a service for the physical pharmacy. The name is simple, concise and explicit, straightforward and easy to understand, just like the interaction it promotes with its universal audience.

There is a direct relationship between who needs it and the brand, the entity that makes it happen. This proximity is at the base of the creation of all the elements, making this a complex project — specifically the graphic identity —, imposing a universal flexibility of elements between the clarity of regular shapes, the difference in between them and the regular space left to use, creating this unique language.

The strategy created for the brand amplifies the communication and enhances core brand values such as convenience, the immediate response, and the multitude of choices the product range provides.

1para1 presents as its biggest factors of distinction, the speed and the agility of range for the delivery of its products. This is the service that is more than an online store, it’s also an extension of the physical pharmacies themselves, allowing them to create a very particular empathy with the consumer and to reach different target audiences. This broader range of segmentation is personified in the brand strategy by the creation of the 04 brand characters.

Fábrica de Cervejas Portuense e Nortada Publication 5/5

The story around the stories
From what exists in the project Fábrica de Cervejas Portuense and Nortada® we know part of it, because only a part is shown. The whole, that one includes one thousand and one drawings: the brands, the identities, the space, the communication concepts, the intentions, the technical drawings and even the studium® author’s tenacity.
The attachment is the fifth chapter of this journey, the joy that comes from the method, from inspiration and above all, from the certainties that bring life to the project. Thank you for follwing us.

Fábrica de Cervejas Portuense e Nortada Publication 4/5

Brands communication
To make it talk, to make it communicate. Expounding, expressing and bringing to these two brands, their own reality and more, that space which is born when they intersect. That is exactly what this chapter represents: the versatility and scale of this project that even in the way it is exposed, shows its genuineness.
To say is the fourth chapter of this journey, the moment when the intentions become real and the brands communicate in a wide range of media. A direct relationship between creating and exposing. Enjoy.

Fábrica de Cervejas Portuense e Nortada Publication 3/5

The identities
How do we design two completely different entities, that also aim complementary goals? We show you everything; from the moment that we decided our approach to the brand materialization as a visual result.
To see is the third chapter of this journey, the one that discovers the power of commitment and timelessness. Enjoy.