Identity Archives

Digital Tourist Guide

Guia-me is an innovative digital product aimed at tourism, sports, gastronomy, experiences, among others.

Its flexibility allows for the creation of personalised itineraries, whether they are aimed at the end customer or an institutional customer or partner.

This product is highly effective in communicating personalised experiences, combining operational simplicity (intuitive use) and exclusivity of results (each user has an itinerary dedicated to them).

Efficiency, creativity and practicality together in one solution. A database (not publicly visible) that gathers all types of information is created and organised according to the interests of the promoting entity.

The following steps summarise the process of creating a personal customised itinerary: creating a database, communicating the link to access the form, filling the form and checking the results in a customised itinerary. The following steps summarise the process of creating an institutional customised itinerary: creating a database, selecting the contents to display and checking the results in a customised itinerary

is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterized by a constant critic of the models of developing project.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

These two arms are specialized development paths, related to the critique of each project and the content creation ecosystem. This way, we provide a complete approach to the communication and creative production systems. This is an ecosystem that unifies strategy, criticism and results.

Website

The ESAGE website, developed in 2015, has been redesigned and restructured to update its infrastructure, for security, performance and SEO reasons. The design has evolved to modernise the language and improve access to information.

The structure of the website was then revised, with a homepage characterised by visual animations and highlighting the logo as a focal point, in an approach that takes advantage of the dynamic visual identity developed for the clinic.
The first moment is the clinic’s general information, which is then replaced by information of each category when you click on the corresponding section in the logo. A page dedicated to the clinical staff was also created, as well as an update to the about us page with the inclusion of an image gallery of the facilities. These details, along with other structural changes and a graphic revision, guarantee an up-to-date, functional website that revisits and energises the clinic’s graphic identity.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

Visual identity

Under the motto “the plural hand”, the COOP. STUDIUM identity presents itself as a clear process of studying a work model for a creative studio.

The interpretation of a central nucleus, of which two names are part, is the basis for development. The acronym COOP. (cooperative) summarises the concepts and values that characterise it — equidistance, absence of hierarchy, diversity, plurality, autonomy and gravitation towards a common goal.

COOP. STUDIUM is a project that studies the transition between working models within a creative studio. Its entire conceptual and graphic development is anchored in the idea of a cooperative and horizontal hierarchical relationships. From the visual identity of the presentation to the communication media developed, COOP. STUDIUM’s approach is a proof of concept that studies relationships between creatives within a structure characterised by a focus on the wellbeing of the group.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

Visual identity

A NMSM é uma marca que se posiciona de forma inovadora e elegante junto de um público-alvo alargado. Reúne os serviços de Nelson Moreira, consultor de produtos financeiros estruturados e imobiliários no modelo B2B, trabalhando para family offices, construtoras, consultores e parceiros imobiliários.

O projeto de identidade gráfica da NMSM Capital centra-se na representação e personificação de quatro palavras-chave que servem de pilares à proposta: artístico, arrojado, elegante e minimalista. Estas palavras-chave são materializadas em diferentes aspectos da identidade visual, desde as escolhas tipográficas até aos acabamentos dos suportes impressos, passando pela comunicação e pela paleta de cores.

O logótipo é composto por dois elementos com funções distintas: a sigla — que identifica a atividade da marca e explora o ritmo e a continuidade entre as várias iniciais — e o nome — que representa o serviço da marca e reforça a ideia de Capital através da formatação em maiúsculas, com personalizações de pormenor que garantem uma leitura rápida e harmoniosa.
Adicionalmente, é desenhado um desdobrável, que pode conter documentos e, através da narrativa criada pelo processo de desdobragem, apresenta a marca, o cliente e os serviços disponíveis.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

Education for Neurosciences

The project consists of creating a Portuguese brand with international expansion, dedicated to training, research and the dissemination of education in the field of neurosciences. The brand and name, created by studium, aim to be a benchmark in education, training and the promotion of neuroscience-related topics, enabling participants to acquire interdisciplinary technical knowledge of great relevance to professional development. The brand operates in national and international contexts, creating a network of experts, partners and relevant contacts.

The brand is called Education for Neurosciences and is materialised in a visual identity, a system for communicating events, communication media and a website.
The name, defined by studium, demonstrates the thematic potential as well as the understanding of the project’s focus – education/training/knowledge in the field of neurosciences.
The visual identity acts as a label that aggregates the communications of the events that the brand promotes. It seeks to highlight, on the one hand, a human and casual expression, which mimics cursive writing in the manual environment of teaching, and, on the other, an approach focused on the professional, technological and modern environment, with a more mechanical and computerised expression. It features typographic choices that evoke ideas of innovation, technology and the visual imagery of neuroscience. It also uses the gradient technique, the main axis of the communication system.
Another tool is the website, the brand’s main digital representation. It aims to present the brand, its objectives and upcoming events through a simple layout and with English as the main language.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

Visual identity + 19th Congress

SPNR is a scientific association in the field of Medical Imaging dedicated to the Central Nervous System, in its diagnostic, therapeutic, teaching and research aspects. A change in management creates the opportunity for the Society to communicate events and other actions with a new language, from which a new graphic identity is derived. In this way, it is possible to create a communication strategy that allows the SPNR to get closer to its target audience and, consequently, attract and retain new members.

The renewal of SPNR’s discourse involves expanding communication to new tools and contexts and adapting its presence to a new, more dynamic and active target audience.
This adaptation also means maintaining the existing audience, ensuring the coherence of the Society’s discourse. The visual communication uses various graphic arguments related to Neuroradiology, including visual textures associated with the speciality. The logo, composed of the name and a symbolic representation, synthesises the image of a brain, used to represent Neuroradiology, in a synthesis exercise that explores perception at different distances. Regarding the 19th Congress, the graphic language is characterised by a segmentation into two main elements: information and background. The background is made up of visual textures associated with CT and MRI scans that frame the information. The information is laid out in a linear format, evoking the text information that appears on the sides of medical test results.

is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterized by a constant critic of the models of developing project.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

Visual Identity + website

The project consists of looking for a visual signature, a representation of the person, rather than a brand. A visual symbol that identifies Fernando as an analyst. This digital signature is implemented in various digital communication media and asserts itself as the representation of the analyst, absorbing all the premises of art direction and visual language, in an expression that takes as its inspiration the imagery of Human Design.
These communication objectives are also achieved through a website that offers a light, continuous screen experience and reinforces trust with the target audience.

The visual identity for Fernando Cruz is used in two main media: the website, the main tool, and social networks, which seek to direct new customers to the site. Thus, a signature and an icon are developed, used in reduced formats (profile photo on social media, for example).
The signature is dynamic and in constant movement, expanding and contracting in a subtle oscillating movement that evokes the lightness of the website design, designed for a fluid and continuous experience.
The icon is a simplified visual representation of the visual identity and is made up of different layers with various levels of meaning. This element serves as a motto or emblem, living on its imperfect, organic graphic expression – an analogy for the nature of Being and the journey towards one’s essence.
Chromatically, the identity is punctuated by a palette made up of neutral tones that suggest tranquillity, balance and a highlight colour that subtly evokes the colour of the 7th chakra (pink/purple), associated with the integration of an individual’s physical, mental, emotional and spiritual dimensions.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

Visual Identity

The redesign of the Oliva & Co. coincides with the relocation for Mercado do Bolhão. This turning point for the brand reinforces the need to update the visual identity, and for it to become capable of adapting to different media and communication supports.

The main concept focuses on the inseparable relationship between the olive tree and its leaf, the later being the basic geometric structure for the development of the logotype.

The design of the identity involves the customisation of the description “Oliva”, created from the elongated shape of the olive leaf, a form that allows for a regularisation of the metrics for the construction of the brand’s name. The Oliva graphic identity seeks to position the brand on a high-end level through the combination of sober and elegant colours and carefully though typography, although with very present industrial roots. Thus, the customisation of the logo places the identity on a level of exclusivity and uniqueness, with the adjacent toolkit being a complement and reinforcement of the brand’s positioning. This toolkit (colour palette, typography and photographic art direction) allows the identity a more pronounced expression (valuing the industrial component), without escaping the positioning and the intended target audience.

is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterised by a constant critic of the models of developing project.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

These two arms are specialised development paths, related to the critique of each project and the content creation ecosystem. This way, we provide a complete approach to the communication and creative production systems. This is an ecosystem that unifies strategy, criticism and results.

App SAMS SBN

The SAMS SBN App presents itself as a new solution, convenient and accessible to all SAMS users and beneficiaries. In this way, everyone can enjoy the services provided by this institution.

The project started from the need for the brand to grow and adapt to the digital environment, in particular by integrating with new digital tools such as the app.

For that reason, the aim was to make it as simple, accessible and personal as possible, while creating a new foundation for communication, art direction and the brand toolkit.

Visually, the app is very progressive and at the same time familiar. All the elements of the layout have been designed to ensure comfortable viewing and reading. There is a home page from which you can access the main pages and functions of the app. The navbar, which is always present, makes it easy to navigate to the relevant pages.

The conceived version is just a starting point for this tool and will evolve and naturally integrate new pages and features as the brand evolves.

is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterised by a constant critic of the models of developing project.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

Visual Identity

The brand and design of DOMODOMO’s visual identity is born from the reference of the original restaurant, DOMO. The creation of the new brand is accompanied by the opening of its restaurant, and focuses on the relationship between the two, ensuring, at the same time, their complete autonomy.

The DOMODOMO visual identity is characterized for as a mimic of the original DOMO identity, and uses elements like:

Square
Represented with a contour line, which frames the letters that make up the name DOMODOMO.

Typography
Poppins font, highly geometric and compact, is used to build the logo, creating a coherent typographic set, of great legibility and formal simplicity. The name is distributed in 02 lines of text, which make up D O + M O. This composition maintains a harmonious balance due to the size and similarity of the letters.

Color
The visual identity color system uses blue as the main color, this blue that unfolds into four other shades of blue, two darker and two lighter.

Design
The design of the logo reflects the overlapping of the original composition of DOMO’s visual identity, from which a displacement is made in a downward direction and left > right.

is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterised by a constant critic of the models of developing project.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

Umbrella brand

WNDER is the ability to wander, to wonder, to be amazed, to fall in love with a brand, with a view and with Madeira’s visiting experience. That’s exactly what AMMP and studium developed, a brand new name for an umbrella structure, based on a series of hotels located in Madeira, Portugal.

The proposal is mainly a system, it is an opportunity to insert and include imagery and other visual or conceptual elements, that concern the “blank” space W_NDER. That space can provide a linguistic approach based on fonethic or semanthic. It also can provide a variety of representations such as tipographic symbols, emojis, color, sound or even photography.

This project is of a very elastic and potential interaction with its audience, since it can be related with emotions (ex. to wander in Madeira), sensations (ex. to wonder about its beauty) and many other concepts. WNDER is also characterized by its easy integration with a wide range audience – from english based countries, to german based ones. This name is universal, it is emotional, it is clear even though its provocative blank space. Check out the name creation process with the video teaser. I wonder how many seconds will it take for you to fall in love 😉

Art Direction

As result of an invitation by KuantoKusta, the brand and management agency AMMP, in a close collaboration with the creative studio studium, presents a global and strategic proposal, focused on the positioning of the brand, its tone of voice and its conceptual and formal evolution. Starting from the need to evolve and position KuantoKusta in a proper communication dynamic of 2022, the proposal is distinguished by the affirmation of an approach recognizable by different audiences, capable of affirming its identity, values and speech in each relation and emotional environment. The result presented here, is a sample of the analytical and critical analysis that any brand must consider to guarantee its natural evoution. KuKu!

The repositioning of the brand KuantoKusta means an evolution in the recognition of its target audience, and the current practices of the online shopping. The need to evolve the brand, starts from a transversal analysis – from the way it speaks, to the way it presents itself (identity and communication), allowing a global understanding, focuses on:
1. simplification of the brand’s name, gradually migrating from the KantoKusta designation to “KuKu”. This phonetic approach allows the brand to create an onomatopoeia, a highly agile resource for universal brand recognition.
2. segmentation of the target audience, creating a personalised speech to each one of them (existing and new). This way, the brand captures interest, is provocative and at the same time, emotional, using something as simple as grammar punctuation!
3. repositioning the tone of voice for a light, objective, simple language, based on a communication that is reduced in the number of words it uses – a short message, a clear message – directed to you.
4. the use of “K” as a motiv of distinguish. “K”, an odd letter in the Portuguese lexicon and therefore different, unusual, unique.

It is strategic bases such as those mentioned, that define the strategy proposed by the AMMP.

KuantoKusta is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterized by a constant critic of the models of developing project.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

Platform

Space and Visual Identity

Olá Casa Imobiliária is a company that, due to its positioning, guarantees a distinct service and communication experience. It is dedicated to its customers, breaking with the traditional molds of the real estate market and marking a dynamic presence.

The graphic identity, which evolves with the company’s values, is marked by its focus on the notion of speech and proximity to the customer. Through the emphasis on the name and the use of the speech bubble as a graphic motif, Olá Casa’s communication is open to a myriad of interpretations and materializations, from print communication to motion graphics. The design for the store space is marked by great flexibility, ensuring acoustic comfort, versatility in workstations, space segmentation and, at the same time, ensuring the space experience in a unified way.

studium . é o estúdio criativo focado na interpolação de áreas como arquitetura, design de comunicação e produto. Com base no Porto, é um espaço com uma forte componente criativa e autoral. É a casa do Sérgio Miguel Magalhães, uma das mentes mais proeminentes do nosso tempo, com múltiplos e originais projetos em arquitetura, design gráfico, design web, design de produto, fotografia e literatura. O Sérgio é também um ávido estruturalista, evoluindo constantemente a sua forma unificadora e específica de criação de conteúdo criativo a que chama de Sistema Metodológico.

O studium resulta da seleção e ambição de uma equipa profissional multidisciplinar e complementar que se dedica ao desenvolvimento de projetos focados no mote an assertive blend of rigorous vision, passion and oddity. Arquitetos e designers alinhados por uma metodologia e prática disciplinada, altamente competente num ambiente caracterizado pela constante crítica aos modelos tradicionais de fazer projeto.

Branding and Graphic Identity

POPKISS . Online Store

POPKISS’ creation begins with a strong investment in branding, strategy and brand communication, solidifying the conceptual core of the project. The guarantee of formal and strategic coherence is the foundation of a brand that searches for universality, to be featured and ( why not ) a little fun!

The foundation of POPKISS’s graphic identity is a strong logotype, marked by an immediate reading and characteristic of a brand that wants to communicate with personality. It’s designed in black and white as a starting point, so that it can, later on, be absorbed by its hysteric and loud communication. What most characterizes the brand’s identity is that it’s fully based on POP culture, and, as such, it’s constantly evolving. It’s a brand that is not afraid of being loud, being spontaneous and communicating lower prices. The brand’s toolkit is mostly made out of key principles, that can change and adapt to any circumstance, always granting a cohesive communication in any medium. By creating the brand, its name, market positioning and communication system, studium has full control over how every all of the brand’s key points interact with each other, resulting in a solid communication from brand narrative to the graphic outcome of campaigns and overall communication. It is also another reflection of one of studium’s trends, stupopium, focused on studying the influence of POP culture within the studio’s work.

POPKISS . Online Store

studium. is the creative studio focused on interpolating areas such as architecture, communication and product design. Based in Porto, it is a space with a strong creative and authorial component.
The studium is the result of the selection and ambition of a multidisciplinary and complementary professional team dedicated to the development of projects focused on the motto, an assertive mixture of rigorous vision, passion and strangeness. Architects and designers suitable for a disciplined methodology and practice, highly competent in a suitable environment due to the constant criticism of traditional models of making a project.

learn more about studium projects through our website, where you can find our way of interpolating architecture, communication design and product design:

www.studium.pt

Madeira’s Collection

The strategic desire to increase the visibility of the island of Madeira, through the initiative of the immense projects that make up the entrepreneurial fabric of the Madeiran community, is responsible for the careful extension of the original brand and its recognized values.

This is the right time to show that what is ours is indeed valuable. This is the right time for the private sector to show its value, in a voice that leaves the mute aside and assumes itself as the great prospect, the great force that promotes the best there is, on this beloved island of Madeira.

The brand is a collection of Madeira brands.
The curatorship positions awareness of the region and its products.
The associated relationship of the products materializes the compulsive attitude of collecting with a regular, exemplary and activating service of provenance.
Through a cycle of product export and import of interests, a connection with the consumer is drawn through his future visit to the island.

The identity is personalized due to its reference to folklore and structural roots of its culture.
It is the flowers, the geographical position, the colours and a symmetrical heart that defines, by the exception the belonging, the ‘S.
The identity that is multiplied in the variants of those who aggregate information, be it the brand of those who are part of the collection, or the products that symbolize Madeira.
Flexible, youthful, fresh, present, characteristic, singular, lively. This is Madeira’s Collection.

by studium . creative studio