Project Tag: Product

Digital Tourist Guide

Guia-me is an innovative digital product aimed at tourism, sports, gastronomy, experiences, among others.

Its flexibility allows for the creation of personalised itineraries, whether they are aimed at the end customer or an institutional customer or partner.

This product is highly effective in communicating personalised experiences, combining operational simplicity (intuitive use) and exclusivity of results (each user has an itinerary dedicated to them).

Efficiency, creativity and practicality together in one solution. A database (not publicly visible) that gathers all types of information is created and organised according to the interests of the promoting entity.

The following steps summarise the process of creating a personal customised itinerary: creating a database, communicating the link to access the form, filling the form and checking the results in a customised itinerary. The following steps summarise the process of creating an institutional customised itinerary: creating a database, selecting the contents to display and checking the results in a customised itinerary

is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterized by a constant critic of the models of developing project. 

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

These two arms are specialized development paths, related to the critique of each project and the content creation ecosystem. This way, we provide a complete approach to the communication and creative production systems. This is an ecosystem that unifies strategy, criticism and results.

Arquétipo Award – 3rd edition

As a conclusion to the research process for the MASTER Arquétipo award, studium was at the Concreta fair to present the PEG.GO prototype. You can find the product catalogue here.

proposal description
The proposal meets contemporary needs for flexibility and adaptation by presenting more than a product, a system.

PEGGO is thus a system of design, choice and decision, where creativity, play and answering questions yet to be formulated are the creative operators.

When we think of a multifunctional partition, we have an expectation of the functions that this piece will fulfil.

In the case of the PEGGO system, this dynamic is completely reversed.
Our most basic expectation of the piece is that it can accommodate certain functions and spatial organisation.

It’s natural to think that this same piece can receive additional elements that support these primary functions, such as being able to support, display or suspend other elements using certain accessories. In this way, other uses are allowed, whether in a domestic or professional environment.

But the inversion of the logic of use arises in the way that the functional dynamic is directed towards a system of other pieces and, as components of a more comprehensive system of elements, configures other pieces and other uses and so on.

Instead of receiving expectations, it emits a set of possibilities that lead to expected and unexpected uses.

A partition that is intended to be part of a bookcase, a desk or an acoustic booth is in itself a new relationship between design, the user and the useful life of a product.

It goes beyond a transformation mechanism and sees itself as a blank canvas available to its user.

research development process and results
This period of research is now complete.

More than 30 solutions have been developed from the initial partition and the system of standardised solutions.
However, at the root of this process is the unpredictability of use by the user.

In other words, research can move in the direction of the user themselves and the solutions that the use of the solution may demonstrate.

Research provides for this design on the imponderable in both the user and the industry. In the user because the appropriation of use will teach me new and unexpected things, and in industry because the technical system’s ability to adapt to markets and consumers is total.

In terms of materials, there is a clear commitment to ecology and innovation in the circular economy, where any material that is structurally stable and can be laminated into sheets and perforated to the core is accepted for mass production.

There are no limits except mentality and creativity.

And there the industry has to match the creative potential of the solutions. It’s a shared responsibility that both the author and the producer have towards society. An economistic and conformist attitude will not be the answer to the necessary advances.

the experience and career opportunity of obtaining a Master’s Research Award
An award in this field is no longer a new experience for me.

The issues of the project and design process in a research environment are simple to identify because there is a clear need to justify innovation and originality on the basis of valid and current arguments.

Sustainability and flexibility are only practicable by admitting disciplinary responsibility within and beyond the field of architecture. this critical thinking relates the robust structures of design to society and industry and assumes that a conformist approach will not suffice.

This award recognises the need to apply a divergent practice to architecture and design, where industry can only play its role as a medium through which to disseminate this position on our built habitat.

This award, but above all the people I work with and the group experiences in each situation, confirm that a career dedicated to a divergent way of thinking is possible and impactful enough to be more than a profession and position itself as a vocation to be part of a better world.

Photos © Egídio Santos / OASRN
Video © Miguel C. Tavares / OASRN

Liga de Portugal Headquarters Signage

O projeto consiste no desenvolvimento de um sistema de sinalética para a nova sede da Liga Portugal. Tendo como ponto de partida o projeto de arquitetura para o espaço, a proposta studium apresenta-se como um sistema simples, identificável e, acima de tudo, em total uníssono com o edifício, acrescentando-lhe novas camadas de comunicação.

São propostas três peças de sinalética base : o expositor vertical, a peça de parede e a placa de sala. Cada uma destas peças representa uma escala de intervenção, grande média e pequena.

O expositor vertical, de grande escala, é baseado no hexágono como motivo gráfico e conjuga diferentes tipos de transparência e cor para comunicar os espaços e identificar os pisos do edifício.

A peça de parede, de média escala, trabalha diferentes jogos de luz para comunicar, interagindo com o espaço em redor através de contrastes entre luz e sombra.

Por último, a placa de sala, de pequena escala,  identifica espaços concretos, sendo portanto a peça mais simplificada de todo o sistema.

A junção destes três elementos é essencial para a navegação no espaço e comunica uma narrativa fortemente apoiada no desenho do edifício, potenciando a experiência de qualquer visitante dentro do espaço.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

These two arms are specialized development paths, related to the critique of each project and the content creation ecosystem. This way, we provide a complete approach to the communication and creative production systems. This is an ecosystem that unifies strategy, criticism and results.

Online Store

The development of the Novóptica online store follows the updating of the identity, art direction and SBN and SAMS platforms. In 2018, the first approach to the evolution of the Novóptica graphic identity was designed and, in 2021, the proposal for the online store was developed.

Within the SBN ecosystem, Novóptica is the brand with an openly commercial positioning and oriented towards sales to the general public.

Fábrica de Cervejas Portuense e Nortada Publication 5/5

The story around the stories
From what exists in the project Fábrica de Cervejas Portuense and Nortada® we know part of it, because only a part is shown. The whole, that one includes one thousand and one drawings: the brands, the identities, the space, the communication concepts, the intentions, the technical drawings and even the studium® author’s tenacity.
The attachment is the fifth chapter of this journey, the joy that comes from the method, from inspiration and above all, from the certainties that bring life to the project. Thank you for follwing us.