The main objective of the Conservation Practice website redesign is to support the brand in promoting its services and portfolio, asserting its maturity and consolidated experience within a global and international market.
The conceptual strategy focuses on creating a strong identity language, transforming the website into a means of direct and scalable communication. The graphic evolution is based on a binomial between heritage and technical intervention, reflected in the typographic choice: Newsreader (serif) evokes legacy and antiquity , while Plus Jakarta Sans (sans-serif) represents practice and technical rationality.
The color palette derives from the brand’s visual identity, using red as a highlight tone over neutral backgrounds that ensure lightness and visual clarity.
is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterized by a constant critic of the models of developing project.
studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:
AMMP – brand and management agency
and
PTMade – production house
These two arms are specialized development paths, related to the critique of each project and the content creation ecosystem. This way, we provide a complete approach to the communication and creative production systems. This is an ecosystem that unifies strategy, criticism and results.