Trend creation within studium's graphic language is increasingly spreading through all projects. This graphic trend, without compromising the solutions developed for the clients' needs, unifies several projects and accentuates the conceptual dimension which is the foundation of all the developed work.
Throughout the five highlighted projects in the presentation, it is possible to see the influence of POP culture and stupopium in the graphic arrangements for each event. Studium, while studying and developing its POP trend, set out to create a toolkit, a series os principles that could be universally applied to several projects at the same time, tying them together to create a coherent set of graphic communication while still allowing each project to have its own personality. Santo Tirso, a city up north of Porto, has a series of events recognized for its strong graphic communication and, while developing stupopium, these projects turned out to be the perfect place to implement these graphic principles. From figuration to a POP glossary, color, continuum, the idea of movement or even the oddity that every studium project presents in some way or another, this is a compilation of the studio's intervention and investigation on how POP culture interacts and influences most of nowadays' graphic communication